The science

Independent science. Authorised claims.

Independent research from King's College London quantifies our flavanol content. Every health claim is authorised by the European Food Safety Authority.

King's College London independent validation
Independently validated

Independent research from King's College London

Flavanol content quantified by the Department of Twin Research

Results informed our final CocoActiv™ dosing strategy

Source: King's College London, Department of Twin Research

Department of Twin Research

Quantified, not estimated.

The theobromine content in high-flavanol dark chocolate has been associated with slower biological ageing in our published cohort data.

Most chocolate brands estimate flavanol content from raw cocoa percentages. We didn't accept that. The Department of Twin Research at King's College London is one of the largest twin registries in the world and a global leader in nutrition and longevity research.

They independently quantified the actual flavanol content of our dark chocolate base. Their measurements determined the exact CocoActiv™ supplementation needed to reach the EFSA-authorised 200mg threshold per square.

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EFSA cocoa flavanol claim authorisation
Authorised health claim

An EFSA-authorised health claim, not a marketing line

200mg cocoa flavanols per square — the threshold for vascular elasticity

Below 200mg, the claim cannot legally be made

EFSA Authorised · EC Regulation 432/2012

Why this matters

A claim. Not a marketing line.

Cocoa flavanols help maintain the elasticity of blood vessels, which contributes to normal blood flow.

The European Food Safety Authority is the regulatory body for food and supplement claims across the EU and UK. To carry an EFSA-authorised health claim, a product must be assessed against the entire body of peer-reviewed evidence and meet a precise daily dose threshold.

For cocoa flavanols and vascular function, that threshold is 200mg per day. Below 200mg, the claim cannot legally be made. Most chocolate products fall well short. The Longevity Ritual delivers exactly 200mg per square, by formulation, not approximation.

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What goes in

The ingredients

Each compound is selected for published clinical evidence, dosed at efficacious levels, and delivered through a chocolate matrix engineered to maximise bioavailability.

Fruit Cacao Theobroma Cacao is the most studied polyphenol source in human nutrition and the first active ingredient in this square, not a passive carrier. Its flavan 3 ols, particularly epicatechin, are linked in randomised trials to improved vascular function and reduced cardiovascular mortality. The polyphenols also act as prebiotics. A living, fat based matrix that amplifies every active it carries.
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Cacao
Adaptogen Ashwagandha KSM-66 Full-spectrum root extract. Clinically shown to reduce cortisol, support stress resilience, and improve sleep quality.
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Ashwagandha KSM-66
Mitochondrial Support PQQ Pyrroloquinoline quinone. Promotes mitochondrial biogenesis — the creation of new mitochondria. Works synergistically with CoQ10.
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PQQ
Functional Mushroom Cordyceps Used in traditional Chinese medicine for energy and endurance. Supports oxygen utilisation and mitochondrial ATP production.
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Cordyceps
Functional Mushroom Lion's Mane Stimulates nerve growth factor (NGF) production. Supports cognitive performance, focus, and long-term neurological health.
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Lion's Mane
Mitochondrial Support Ubiquinol Ubiquinol (Kaneka™) The active, reduced form of CoQ10 — a coenzyme central to mitochondrial energy production. Every cell uses CoQ10 to help convert nutrients into ATP, and levels naturally decline with age. We use Kaneka™ Ubiquinol, the original Japanese fermentation-derived form, selected for its purity, stability, and superior bioavailability versus conventional CoQ10. Studied for its role in cardiovascular function, cellular resilience, and antioxidant protection, ubiquinol directly supports ageing mitochondria.
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Ubiquinol (Kaneka™)
Cellular Energy Creatine One of the most studied compounds in nutrition. Supports ATP regeneration, cognitive function under stress, and lean tissue maintenance.
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Creatine
Structural Protein Collagen Tripeptides Type I & III hydrolysed peptides from fish. Supports skin elasticity, joint integrity, and connective tissue repair with daily use.
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Collagen Tripeptides
Vitamin — Liposomal Liposomal Vitamin C Phospholipid-encapsulated ascorbic acid. Dramatically higher absorption than standard vitamin C.
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Liposomal Vitamin C
Vitamin Complex Vitamin D3 + K2 Synergistic pairing. D3 supports calcium absorption and immune function; K2 directs calcium to bones, not arteries.
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Vitamin D3 & K2
Traditional Chinese Medicine He Shou Wu He Shou Wu (10:1 extract) is one of the most revered longevity herbs in Traditional Chinese Medicine, prized for replenishing "jing", the body's foundational vitality, and traditionally used to support hair pigmentation, kidney and liver function, and graceful ageing. Modern research points to its tetrahydroxystilbene glucosides and anthraquinones, compounds studied for antioxidant activity, mitochondrial support, and neuroprotective effects.
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He Shou Wu
Functional Mushroom Tremella The "beauty mushroom." A natural hyaluronic acid analogue that supports skin hydration and elasticity from within.
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Tremella
spices Saffron Crocus sativus. Clinically studied for mood support, cognitive enhancement, and antioxidant activity.
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Saffron
Wholefood Black Sesame Black sesame is exceptionally rich in sesamin and sesamolin, lignans studied for their role in supporting liver detoxification, healthy cholesterol, and cellular antioxidant defence. It's also a dense source of calcium, iron, and plant-based omega fats, and is revered in TCM as a kidney and "jing" tonic for longevity, hair vitality, and graceful ageing.
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Black Sesame
berries Raspberry Raspberries are among the highest food sources of ellagic acid and anthocyanins, polyphenols linked to DNA protection, reduced inflammation, and healthier cellular ageing.
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Raspberry
grains Genami - japanese roasted rice Genmai is rich in gamma-oryzanol and ferulic acid, plant compounds studied for their role in reducing oxidative stress and supporting healthy cholesterol and metabolic balance. It also carries a naturally toasty, nutty character with a low glycaemic profile, making it a traditional Japanese longevity staple that nourishes without spiking blood sugar.
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Genami - japanese roasted rice
Superfruit Pomegranate Pomegranate is a leading dietary source of ellagitannins, which gut bacteria convert into urolithin A, a compound that triggers mitophagy to clear damaged mitochondria and support cellular energy as we age. It's also rich in polyphenols that protect vascular cells and healthy blood flow, making it one of the few foods with evidence across both cellular longevity and cardiovascular healthspan.
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Pomegranate
spices Cloves Cloves are one of the most antioxidant-dense spices on record, exceptionally high in eugenol and polyphenols that neutralise oxidative stress, a core driver of cellular ageing. They also carry traditional use in Ayurveda and TCM for digestive fire and circulation, with emerging evidence supporting blood sugar regulation and anti-inflammatory action.
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Cloves